Design
Campaign, print, packaging and social, made with the care that used to be standard. Thirty years at the drawing board and the desk, and the same eye on every piece that leaves the studio.
How I work
01
Direction
One idea that can survive every format, agreed before artwork starts. If it only works as a poster, it is not the idea.
02
Design
Type, image, hierarchy and the small things that decide whether a piece reads or gets skipped.
03
Delivery
Files specified for press or screen, checked, and handed over with the templates to keep it going.
One pair of hands across the whole range, so a campaign holds together wherever it lands.
Concepts and artwork that run across every channel you need, from the poster to the post.
Brochures, reports and stationery, specified properly and proofed before they go anywhere near a press.
Structural and surface design that works on a shelf, in a hand and under a shop light.
Templates and asset kits your team can use daily without the brand slipping.
AI, honestly
Photography options for a layout before a shoot is booked.
Twenty headline variations to test against the one I wrote.
Retouching that used to take a day, done in an hour and then checked.
The idea.
The hierarchy on the page.
Knowing when a piece is finished.
The tools change. The standard does not.
Yes. I specify, proof and liaise with printers I trust, on the island and in the UK.
Yes, and I will tell you if the guidelines are the real problem.
By project, agreed up front. The quote covers concept, artwork and two rounds of amends.
